Dd Dth freedish
news Zee Entertainment Enterprises Ltd. (ZEEL) will soon launch its new
Free-To- Air Hindi movie channel, ‘Zee Anmol Cinema’ on Doordarshan’s
free direct-to-home (DTH) platform DD Direct to further strengthen the movie
cluster in rural markets. Zee Premiere currently beaming on Channel No. 70
will
Confirming
the launch of the new channel, Sunil Buch, Chief Business Officer, Zee
Entertainment Enterprises Ltd. said, “The current increasing share of
viewership in rural India gives us the scope of further expanding ZEE’s
presence in HSM markets. Launching Zee Anmol Cinema also makes for an
interesting challenge as the FTA Hindi movie genre already has several strong
players in a dynamic and ever-changing environment. We will share more details
soon.”
So continue
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