The public broadcaster Doordarshan has
invited eligible producers to create and market fresh content on the channel
for a fixed tenure extending up to three years. Prasar Bharati has highlighted
that some slots in DD prime time that will be put up for e-auction to attract
high quality content on its National and regional channels.
The policy
encourages private entrepreneurs to produce cutting edge general entertainment
programming with a commitment for providing wholesome family enjoyment. The
technical and financial criteria for the new policy will be notified separately
and the sale of slots to be auctioned will be through e-auction mode.
The roll out of
the Slot Sale Policy will commence with DD’s flagship channel ‘DD National’ on
its prime time slots will then be progressively extended to other slots and
channels. The base price for DD National Prime Time is being kept reasonable
keeping in view the content environment and market economics to attract
bidders. The aim is to follow a transparent bidding process so that
opportunities are made available to all.
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